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Corporate social responsibility of Deutsche Lufthansa Airlines

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire and help me successfully complete my second bachelor's degree. Participation in the questionnaire is entirely voluntary and anonymous.

Thank you in advance, Bc. David Chýský

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1

What is your age?

This questionnaire requires replies exclusively from individuals of Generation Z, aged 18 to 30 years.
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2

Do you use air travel at least once a year?

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3

What is your gender?

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4

How frequently do you use airline services annually?

Roundtrip flight shall be considered as a one time use of the airline services.
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5

What is your highest level of education?

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6

Are you currently employed in the aviation industry?

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7

If so, please name your current position within the aviation industry.

If you don't see your position as one of the listed options, please add it manually.
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8

Before taking this survey, how familiar were you with the concept of Corporate Social Responsibility?

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Definition of Corporate Social Responsibility: 

Corporate social responsibility (CSR) is a voluntary concept wherein companies pledge to engage in responsible corporate conduct towards society.

9

How important is it to you whether an airline is socially responsible?

1 - not at all, 3 - somewhat, 5 - very important
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10

If two airlines offer tickets at the same price and convenience, how much would a strong CSR reputation influence your choice?

1 - not at all, 3 - somewhat, 5 - significantly
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11

Which of the following airline CSR dimension do you consider the most important?

This question has been constructed around the premise of three areas of CSR: economic, social, and environmental, according to the Tripple Bottom Line. Please select only one dimension!
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12

Do you know Lufthansa Airlines?

It is crucial to distinguish Lufthansa Airlines from other Lufthansa Group airlines such as Austrian Airlines, SWISS, Eurowings etc.
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Lufthansa Airlines

One of the biggest European airlines by both revenue and passenger volume. It is also the largest airline within the Lufthansa Group, member of Star Alliance and serves as the flag carrier of Germany. It has a fleet of 387 aircraft and employes more than 39 000 people. 


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13

Overall, what is your impression of Lufthansa’s commitment to CSR?

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14

Do you know of any specific initiatives/activities that Lufthansa is undertaking as part of its efforts to be a socially responsible company?

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Major CSR initiatives of Lufthansa Airlines:

1) Economic: New modern aircraft such as A350 and A320NEO, operational measures for fuel efficiency (use of one engine to taxi, new paint on aircraft)

2) Social: "SpeakUp" - whistleblowing system, Community donations to schools and museums + sport sponsorhip

3) Social: Help Alliance charity, Humanitarian emergency aid (repatriation flights, relief flights) 

4) Environmental: Carbon offsetting and Green fares, Sustainable aviation fuel (SAF)

Major achievements of Lufthansa’s CSR initiatives:

5) Economic: Complete repayment of the covid bailout package from the German government

6) Economic: ReNew program cut costs by €1.8 billion yearly

7) Social: 25,3% of management positions are held by women, 7% of pilots are women

8) Environmental: In 2020, decreased fuel consumption per km per passenger by 17,09% relative to 2005 levels.

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15

How effectively do you think Lufthansa communicates or promotes its CSR initiatives to the public?

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16

Lufthansa puts into practice its declared commitments by offering employee training, fair wages, and inclusive working conditions.

How credible do you find this to be?
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17

Lufthansa recently introduced a mandatory “Environmental Cost Surcharge” to offset carbon emissions on all tickets, how do you feel about it?

Depending on the distance and class, this surcharge fee can range from €2 to about €20 for short-haul flights and up to €72 for long-haul flights.
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18

In addition to the mandatory Environmental Cost Surcharge, Lufthansa also offers Green Fares, which are completely voluntary. How willing are you to purchase this Green Fare?

Selecting one of the Green fares will reduce 20% of individual flight-related CO₂ emissions by using sustainable aviation fuels (SAFs) and offset the remaining 80% of CO2 emissions to an equivalent extent by contributing to high-quality climate protection projects.
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19

"Lufthansa Airlines should maintain robust profitability and build sufficient financial reserves, learning from the COVID-19 bailout experience, to ensure it can withstand future economic shocks without relying on government aid"

How do you agree with this statement?
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20

"It is essential for Lufthansa Airlines to go beyond merely meeting international aviation regulations, including strict anti-corruption measures, to ensure full transparency and accountability in all operations."

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21

"Lufthansa Airlines must actively foster an inclusive workplace, while also promoting LGBTQIA+ equality throughout the organization."

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22

"Lufthansa Airlines should set a fixed percentage of its profits to be donated into community-focused initiatives"

How do you agree with this statement?
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23

Do you have any specific comments or suggestions regarding Lufthansa’s CSR efforts?

The response to this question is entirely voluntary, but would be greatly appreciated.
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