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Thesis

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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1

How often do you buy new clothing?

Select one or more answers
2

What factors influence your clothing purchases the most?

(Select up to three)
3

How important is sustainability when choosing fashion products?

Select one answer
4

Have you ever heard of the term “upcycling” in fashion before?

Select one answer
5

Please rate your agreement with the following statements:

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6

Have you ever purchased an upcycled fashion item?

Select one answer
7

If not, what are the main reasons you haven’t bought upcycled fashion?

Select one or more answers
8

Would knowing the backstory of a garment (e.g., what it used to be, who made it) increase your interest in buying it?

Select one answer
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