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Graduation project (The impact of psychological pricing on customer attraction)


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Graduation project (The impact of psychological pricing on customer attraction)
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Psychological Pricing Concept

Psychological pricing is a pricing strategy designed to influence consumers' perception of a product or service's value, encouraging them to make purchasing decisions based on psychological factors rather than just the actual value of the product. This strategy relies on understanding consumer behavior and leveraging the ways they make financial decisions.
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Type of psychological pricing

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Graduation project (The impact of psychological pricing on customer attraction)
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Gender

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Age

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Graduation project (The impact of psychological pricing on customer attraction)
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1. Do you think prices ending with (99) make the product seem cheaper?

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2. Do you feel that offers like "buy 2 for the price of 1" influence your buying decision?

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3. Do you think placing expensive products next to regular ones makes you lean toward the cheaper option?

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4. Do ads that say "save now" with clear pricing encourage you to buy?

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Graduation project (The impact of psychological pricing on customer attraction)
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5. Do you believe that clearly showing discounts (e.g., "before and after prices") makes products more convincing?

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6. Does using smaller figures in ads (e.g., "under $100") increase your desire to buy?

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7. Do offers showing limited quantities at lower prices encourage you to act quickly?

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8. Do you feel that using words like "deal" or "special offer" affects how you evaluate the price?

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Graduation project (The impact of psychological pricing on customer attraction)
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