Student Application – PRAXIS Summer Camp 2023

Application and Project Priorities of Students

Dear students,

the 7th PRAXIS Summer Camp will take place this year from August 7 to 25, 2023.

Kick-off: August 7, 2023 - 9:00 am - 1:00 pm

Final presentations: August 25, 2023 - 9:00 am - 3:00 pm

This survey is designed to give us the best opportunity to select a project for you that meets both your preferences and the needs of the companies/organizations.

Please note that there are some questions which are mandatory.

The selection process and composition of project teams will be completed latest before 12th of May.

After that:

1) you will get to know the project you were selected for

2) you will have a workshop on team building and project management on the 12th of May for students teams in Breme on campus. On the 1st of June we offer a virtual workshop for student teams mixed in Bremen or outside

Thank you for participating in this survey to make the 7th PRAXIS Summer Camp the best experience for everyone!

First deadline: 5th of May

After the deadline you are also able to register here, but possibly some projects are already closed.

Gesichert

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Umfrage erstellen

Student Application – PRAXIS Summer Camp 2023

Please put the projects in order of your personal priority/ preference.

(1) Nintera - Only German speakers - Market launch of a craftsman CRM & with mobile app as SaaS solution" in the context of digital transformation. Competitive analysis (price, promotion, placement, product), case study (Boos Gebäudeautomatisation GmbH), online marketing concept.

(2) Friehold GmbH - This is the situation: we have already 50 farmers around Bremen. And Bremen has over 550 thousand inhabitants, of which approxamately 30% want to buy directly from the farmer. So a possible target group of say 165 thousand people. Problem: the consumers don‘t want to drive outside to get farm products, and especially they don‘t want to drive to 5 farmers, to get their products, since it is ecologically no reasonable. Your challenge: what is logistically the smartest way, to get the food from the farmers to the city? Smart in terms of: costs, convenience for the customer AND farmer, marketing for our company scalability. In the future, we want to implement this pilot project all over Germany.

(3) mm customer strategy GmbH - Data Analytics: Understand dynamics of the (electric) car market, segment car buyers based on a large quant survey (n=1.000), bring segments to live by creating personas

(4) Neusta aerospace - Design and development of a web app for capturing a happiness indicator of the company. The application will be created using typescript with angular. No prior experience in web development is required, however some experience in any programming language or UI/UX design is appreciated.

(5.1) Visionskultur gUG - Projckt 1: Wie vernetze ich mich richtig? Die Idee ist dabei eine Plattform oder eine App für die Community zum Kommunizieren und Vernetzen erstellen. Etwas Lockeres aber dennoch verbindlich. Etwas, was auch die Menschen zum Kommunizieren einlädt.

(5.2) Visionskultur gUG - Project 2: Book for Everything! Idee:Jeder Mitarbeiter und jede Mitarbeiterin würden sich sehr freuen, wenn wir ein Buch als Beispiel für alle Fragen, Strukturen, Inputs, Outputs, Dynamik usw. hätten. Dabei zählt das Wissen jedes Mitarbeiters. D.h. viele Interviews. Willst du es schreiben?

(5.3) Visionskultur gUG - Project 3: Creative Spaces. Idee: Du hast schon mal Orte und Flächen gesehen und dachtest, dass da irgendwas cooles und kreatives entstehen kann? Jetzt kannst du mitwirken. Ort zum Arbeiten, zum Sport machen, zum Lernen oder einfach zum Kreativ werden.

(6) PPI AG - Help us to evaluate the idea of applying the ESG-Risk-Assessment on personal loans Be creative and start innovating with us. What could be data points of interest? You should develop a technical concept and gather requirements for an application to evaluate ESG-Risks. Additionally you can build a prototype for the first User-Tests

(7.1) Honold LTS North GmbH - Project 1: Lean management: lean processes in the warehouse, reducing process time & waste, quality improvements

(7.2) Honold LTS North GmbH - Project 2: Change management: Employee satisfaction survey, improved internal communication, data on workload and employee motivation

(8) Nomalis GmbH - international market analysis for eventization software: market analysis, competetive analysis, pricing model

(9) MS Concept Steuerberatung - Only German speakers - Challenge: Inefficiencies and delay in internal handling processes – acceptance of mandate, finalization of financial statements, Multiple storage of documents and difficulties in document management, breaks digital to paper in the whole working process within the business and in the communication process with clients. Solution: Using customized workflow-software for conversion of documents in different formats, release processes and digital (qualified) signature processes

(10) Affinis solutions GmbH - Installation of one to three sensors on a technical plant to transmit measurement data to SAP S/4 HANA. The measurement data is to be persisted on a database in the S/4 HANA system for the technical plant. Based on the data, a dashboard for illustration is to be created with the help of the SAP Analytics Cloud System

(11) DB Fahrzeuginstanthaltung GmbH - Design and implementation of measures to increase the resilience of the material flow of large components along the entire value chain.

(12.1) FAIBRICS - Project 1: Sales and customer service strategy in the B2B textile sector, Conception of a suitable sales strategy and development of a customer service tool.

(12.2) FAIBRICS - Project 2: Series production of hardware setup for seam quality control, Concept of outsourced manufacturing of FAIBRICS hardware components

(13) BRITA - What more could BRITA do to accelerate its growth with the new audience? What could we learn from other brands that are successful with this audience? In-scope: •Communications Strategy •Consumer Claims, Packaging, Shopper communications (in-store/online) •Partnerships, Collaborations, Sales channels / Out-of-scope: •New product design, existing product re-design •Pricing & more promotions (we need to maintain profitability!)

(14) Mondelez international - DEVELOP A CATEGORY GROWTH STORY FOR SUSTAINABILITY What are the key sustainability aspects for Consumers and Shoppers that are important in the Sweet Biscuits Category

(15) BTC AG - The goal: A concept: "From digital communication to face-to-face conversation to digital follow-up support.“ •Increased efficiency in addressing customers •Better measurability of measures and thus traceability of sales and marketing activities (before/during/after the event) •Continuous customer journey from initial contact to after the event (editorial planning across channels) •Thought from the customer's point of view: easy contacting/planning participation/scheduling and follow-up (example automated email after conversation at booth) •Creative ideas welcome! -

(16.1) Unicade music - Project 1: Unicademy - Goar B and Unicade Music share their longstanding and indepth industry experience, knowhow about all aspects of the music business by hosting webinars and adult masterclasses and workshops. What is your task? - Help us create an engaging visual representation of Unicademy - create a showreel and illustrations about Unicademy for our website, so we can reach the people who want to learn about the music industry - contact suitable academys for cooperation

(16.2) Unicade music - Project 2: Hitmacher - One of the most successful german producers Goar B (Mastermind of the world hit Mambo No.5) joins forces with multitalented Daniel Bukowski to write hits for the international top artists. What are your tasks? -Deep dive into the most current top artists -develop an intricate understanding of correlations between songwriting, music production and A&R -create an overview of the top performing artists that collaborate with different songwriters -find the right contacts in A&R or management for the appropriate performers

(17) TOPAS Industriemathematik Innovation gGmbH - Project: Developing a Market Research Guide for Technologies - Project Tasks: •Collecting sources of information •Evaluating the information (Relevance, Quality, Availability, …) •Developing a „How-to-Guide“ •Collaboration with other PSC-projects •Presenting the Guide •Publishing the Guide

(18) Transfer Region Industrial Mathematics (MOIN) - Project: Developing a Customer Journey to Regional Companies - Project Tasks: •Analysing the regional corporate landscape •Developing criteria for market segmentation •Performing a market segmentation •Identifying touchpoints with business •Developing customer journey •Presenting customer journey

(19) Marinom GmbH - Project: Analysing the Trends of Autonomous Systems in Maritime Project Tasks: •Getting in touch with autonomous systems in maritime •Evaluating models for strategic assessment •Performing market evaluations •Presenting strategic recommendations

(20) TRILITEC GmbH - Project: Developing Marketing Recommendations for Trade Fairs Project Tasks: •Understanding trade fairs as a marketing channel •Evaluation of TRILITEC’s current approach •Developing ideas for online and offline marketing activities •Evaluating the different marketing opportunities •Summarising the marketing strategy

(21) Encoway GmbH / OHB Digital Services GmbH / TOPAS Industriemathematik Innovation GmbH Project: Joint Employer Branding Strategy - Project Tasks: •Identifying joint employer branding strategies •Evaluating touchpoints within the DHI •Prototyping ideas for employer branding •Developing ideas for online and offline marketing activities •Summarising the joint strategy approach •Presenting recommendations

Please name the last rank No. which marks your last project you are interested in, e.g. TOP 5 or TOP 7

If you don't get one of your top x projects, are you okay with us finding another project for you that we think might be a good fit?

Yes

Depends - please indicate your wishes

Student Application – PRAXIS Summer Camp 2023

Personal information

Are you in transition between Bachelor and Master?

Are you still enrolled as student at the time of the PRAXIS Summer Camp in August 2023?

Please put the projects in order of your personal priority/ preference.

Please name the last rank No. which marks your last project you are interested in, e.g. TOP 5 or TOP 7

If you don't get one of your top x projects, are you okay with us finding another project for you that we think might be a good fit?

In three sentences, tell us why you are interested in the PRAXIS Summer Camp and/or the projects?

Please assess your skills:

What specific IT skills do you have? E.g. programming skills, database, design, etc.?

Previous practical experience (e.g. training, internship, job, start-up):

Do you have the confidence to work on an English-speaking project?

Evaluate your language skills:

Are you an exchange student?

Please enter here any questions you still have or any information that might be relevant for us as the organizing team, e.g. about availability, wishes for the project team, etc.: