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Market Research for European Markets

Hello, please could you take a few minutes to answer this survey about your customers. Thank you. 

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1

Who is currently buying your product or service?

Select one or more answers
2

Where do the majority of your customers live?

Any specific areas?
3

Who is your ideal customer?

What are their goals, challenges with feeding, hobbies with their horses or values as a horse owner or rider? I.e. quality over quantity or best feed for their horses or cheap and cheerful.
4

What questions or topics about horses do you hear most often from your customers?

Allocate 100 points
Energy Needs
0
0
100
Weight and Body Condition
0
0
100
Muscle Health
0
0
100
Gastric Health
0
0
100
Hydration and Re-Covery
0
0
100
Appetite
0
0
100
Metabolic Problems i.e. Laminitis
0
0
100
5

Have the type of questions changed in the last month, if so, what and why do you think this is?

6

What are customers confused or hesitant about before purchasing?

Select one or more answers
7

What discipline do most of your customers do with their horses?

Allocate 100 points
Dressage
0
0
100
Show Jumping
0
0
100
Eventing
0
0
100
Leisure
0
0
100
Showing or Driving
0
0
100
8

What have your customers been asking or requesting more of recently?

9

Where do your customers go for initial product or feeding information (before speaking to you)?

Select one or more answers
10

What social media platforms do most of your customers use?

Allocate 100 points
Facebook
0
0
100
Instagram
0
0
100
TikTok
0
0
100
11

Do they rely on influencers, experts, or reviews before buying? Who specifically?

12

Do they prefer written content, video or audio when researching or learning like a product?

Select one or more answers
13

Who are your direct competitors selling similar products and support services to clients?

14

Who are your indirect competitors (different product, same audience or need)?

15

Which competitors are most aggressive in their marketing and sales?

16

Are there newer or smaller brands making a lot of noise or gaining traction?

17

What are competitors doing differently or better from a customer perspective (pricing, support, community etc)?

18

What country and area/region do you sell products in?

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