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Brand Loyalty in the Age of Choice

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Hi !

My name is Gosia and I'm a student at Wrocław University of Economics and Business. I'm conducting research for my master's thesis on the topic of '' Brand Loyalty in the Age of Choice ''. 

The main objective of this survey is to examine the complexity of brand loyalty in the age  consumer choice and how to recognize it. Your insights will contribute to a better understanding of consumer behavior and brand loyalty in today's competitive marketplace. Please answer the following questions honestly and to the best of your ability.


The survey will take approximately 10 minutes to complete. All responses are anonymous  and will be used for the purpose of academic research. 


Thank you for your time and contribution to this study ! :)

1

How would you define brand loyalty?

Choose one
2

On a scale of 1 to 5, how loyal are you to your favorite brand? (1 being not loyal at all, 5 being extremely loyal)

3

What factors influence your decision to remain loyal to a brand?

Select all that apply
4

Have you ever switched from one brand to another? If yes, what motivated you to make the switch?

5

When making purchasing decisions, which source of information do you trust the most?

Select all that apply
6

How does the wave of choices available in the market impact you?

Choose one
7

How often do you research products or brands before making a purchase decision?

Choose one
8

Do you tend to stick with familiar brands or explore new ones when making purchasing decisions?

Choose one
9

In your opinion, what can brands do to differentiate themselves and retain customer loyalty in a competitive market?

Select all that apply
10

What role does packaging and design play in influencing your purchasing decisions?

Choose one
11

Have you ever switched from a well-known brand to a lesser-known brand?

Choose one
12

If you ever switched from a well-known brand to a lesser-known brand what motivated this change?

13

How do you feel when a brand you are loyal to introduces a new product or service?

Choose one
14

How likely are you to purchase from a brand that actively supports social or environmental causes?

Choose one
15

How important is brand reputation when making a purchasing decision?

Choose one
16

What factors would make you switch from your current favorite brand to a competitor?

Select all that apply
17

How likely are you to recommend your favorite brand to others?

Choose one

Respondent's particulars

18

Please choose your gender

Choose one
19

Indicate your education level

Choose one
20

Indicate your employment status

Choose one
21

Pick your age

Choose one

Thank you for completing this survey! 


 Your feedback is invaluable in understanding consumer behavior and brand loyalty. :)

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