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In the solar energy market, innovation is a common theme. For example, Meyer Burger claims to be the technological backbone of the industry and standard-setter. Longi says it's the most valuable solar technology company in the world because of its innovation-focused development.

To help define what innovation means for SunPower, which of the following would you choose?
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In communication, innovation is often represented as a utopian state, where everything works perfectly.

A utopian vision isn’t distinctive because all of our competitors are using it. And in a field with so many unknowns, it’s not always believable. For SunPower, we propose focusing on the idea of gradual change: every day is a little bit better than the previous one, for all. We capture this idea in the “Brighter Every Day” concept. It’s optimistic in tone and alludes to collaboration and trust. Together with our customers, we can make an impact – every day, one step at a time. What are your initial reactions to this?
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Traditional
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Calm
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