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Music video audience research
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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1
Do you watch music videos?
Select one answer
Yes
No
Sometimes
2
Why do you watch/or not watch music videos?
3
What genre of music video is your preference?
Select one or more answers
Performance/artist(s) performing
Narrative
Concept (storyline has no relevance to the song)
Lyric videos
Animated
Other...
4
What lighting effects would you expect in a music video (that you would prefer to watch)?
Select one or more answers
Natural/sunlight
LED lights/neon lights
White light
Strobe light/ intense lighting effects
Dim light
Other...
5
What costumes/props would you want to see in a music video?
Select one or more answers
“Party props” e.g hats, funky glasses, mustaches, dummies
Weapons - gun, knife
CGI props e.g thanos glove, lazer eyes
Natural props e.g casual dressing, environmental setting
Instruments
Avant-Garde outfits e.g David Bowie and Elton John costumes
Other...
6
What edits/transitions would you expect to see
Select one or more answers
Tacky “PowerPoint like” transitions
Flash X Layer Blending
Zoom Shake
Horizontal Blur
Freeze Frame x Slide
Masking
Other...
7
Do music videos tend to follow genre conventions that you like?
1 star= never. 10 stars= always.
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