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Welcome!

As part of my thesis research for Securit, a leading provider of chalkmarkers, chalkboards and other products, I'm conducting a survey to gain valuable insights into customer preferences and experiences. This brief survey (approximately 5 minutes) will play a key role to write my thesis. All your responses will be kept strictly confidential and used solely for research purposes. I value your privacy and appreciate your participation. Thank you!

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1

Are you familiar with the brand Securit?

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2

If so, how did you originally find it?

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3

Have you ever seen online advertisements for Securit?

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4

When considering Securit product or services, do you prefer to shop online or in store?

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5

If you shop online, would you prefer to buy it at a wholesaler or direct from the company itself?

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6

What is the reason for this?

7

What is the first thing you would do when you are interested in buying a product?

8

What are the most important decisive factors while buying a product?

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9

Which company comes to mind when you think of chalkmarkers?

10

If you purchased a product of Securit before, what was your experience during and after the purchase?

11

What comes to mind when you think of Securit?