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Cosmetics survey
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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Inclusivity in cosmetics is the industry’s effort to cater to diverse skin tones, genders, and beauty needs by offering wide range of products, representation in marketing and accessibility for all consumers. This survey is to study different perceptions over inclusivity in cosmetic products as consumers. 💄🛍️😊
1
What is your age group? 😊
Select 1 answer
Under 18
18-24
25-34
35-44
45-54
55+
2
What is your gender identity?
Female
Male
Non-binary/ Third gender
Prefer not to say
3
Where do you primarily purchase your cosmetics? 💄🛍️
Select one or more answers
Drugstore
High-end stores
Online
4
What are your top priority when choosing a cosmetic brand?
Select all that apply
Price
Product quality
Brand recognition
Inclusivity (shade range, diverse marketing)
Cruelty-free/ vegan
Sustainability/ Environmental friendly
5
Do you think current cosmetic brands provide products to serve your skin tone and type?
Select 1 answer
Yes
Somewhat
No
6
Have you ever avoided a brand due to its lack of inclusivity?
Yes
No
7
On a scale of 0-10, 0 being the lowest and 10 being the highest, How important is inclusivity in cosmetics to you?
Use digits only
8
Do you believe cosmetic brands have improved in terms of inclusivity over the past decade? P2729002
Select 1 answer
Yes, significantly
Yes, somewhat
No, not much
No, not at all
9
What aspect of inclusivity do you feel need more attention in the beauty industry? P2729002
Select all that apply
Shade range for all skin tones
Representation in advertising and campaigns
Gender inclusivity
Accessibility for people with disabilities
10
Which cosmetic brands do you think are leading in inclusivity?
11
Thank you. Please do rate this survey 🙏😊
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