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1
How many of the decisions we make every day are unconscious? (single answer)
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5%
25%
70%
95%
2
What should be the first step when starting a research project? (single answer)
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Drafting the questionnaire
Defining the sample / target
Creating a project timeline
Defining the business & research objectives
3
What are good consumer insights based on? (single answer)
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Consumer Tensions
Observations of Consumer Behavior
Intuition
4
Please state the platform we can all use in order to access already existing studies across the globe.
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5
Which of the following KPIs can we analyze through retail panels / retail audit? (select all that applies)
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Distribution
Awareness
Value
Penetration
6
Which of the following methodologies provides insights about Shoppers? (single answer)
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Usage & Attitudes Study
Brand Equity Studies
Purchase Decision Tree
Advertising Testing
7
Which of the following insights were obtained through a qualitative research? (pick 2 options)
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90% of women who use personal care have bought moisturizers in the past 6 months
the in-depth tensions of skin care users are related to ageing and society
for brand X the conversion rate from awareness to trial is 60%
users have mixed feelings regarding sun protection: they know it can prevent ageing, but are afraid it might contain harmfull chemicals
8
Te rog sa introduci numele complet :)
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