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Emotional Brand Strategies
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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1
Have you ever felt an emotional connection to a luxury fashion show due to its presentation style (e.g., the mood, music, set design, performance)? If no, hypothetically answer.
Select one or more answers
Yes, often
Sometimes
Rarely
Never
Put in that situation I can image myself feeling an emotional connection
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