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What kind of sustainable information are important when shopping a fashion product?

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Säkrad
Survio

The survey will be used in a study that aims to examine the impact of communication around sustainability in customers' purchasing behaviour.

1

Within which age range do you fall under?

2

What are the most important attributes of a fashion product in your opinion?

2 choices max
3

What kind of product information affects your willingness to purchase a fashion product the most?

2 choices max
4

If purchasing online: do you read the product information before a purchase?

5

If a product is described as sustainable - does it affect your intention of purchasing the product?

6

Do you think that the product information regarding sustainable fashion products are sufficiently available when shopping online?

7

If not, how could it be more available?

8

What kind of product information regarding sustainable products affects your willingness to purchase?

3 choices max
9

What other information regarding sustainable products would you like to see when purchasing online?

10

Do you believe that fashion brands communicate enough around sustainability?

11

There are tools that provide more detailed product information about sustainable products and their CO2 emissions available for fashion brands to implement on their websites. Would this kind of tools and more information regarding the products sustainable attributes be interesting and relevant in your opinion?

12

Do you think the availability of this kind of more detailed information would influence your willingness to purchase sustainable fashion products?

13

What sustainable responsibilities factors that fashion brands work with are important to you?

3 choices max
14

What product characteristics are the most important for you when purchasing a sustainable fashion product?

3 choices max