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Survey for Requirements of a Global Marketing Campaign Framework

Dear Participants,

As part of my Master's thesis on the topic of a global cross-media Marketing Campaign Framework, I will also initiate a global process that helps to implement a global marketing campaign into the regional level. Therefore I would like to ask you about your wishes and ideas for such a process. I will consider your wishes as far as possible in the implementation.


The survey runs until February 17, 2025.

The survey will take approximately 20 minutes to complete. Your participation is highly appreciated, and I would be grateful if you could take the time to contribute their valuable insights.

If you need help answering this survey or have any questions, please feel free to contact me.


Thank you very much for your participation!


Best regards,

Celine Herbert

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General Information

1

Please enter your name.

2

What is your position/department at Schaeffler?

3

For which region do you work at Schaeffler?

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Experience with Global Marketing Campaigns

4

Do you have experience in planning and executing global marketing campaigns?

(Single choice)
5

What challenges have you encountered or could you anticipate encountering when implementing global marketing campaigns in your region?

(Multiple choice possible)
6

How important is it to you that the new framework provides standardized processes while allowing flexible adaptations for regional needs?

(Rating scale from -2 to 2)
0
Unimportant
Very important
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Evaluation of the Current Campaign Process

7

How do you evaluate the efficiency and clarity of the following steps in the current campaign process of Schaeffler in general?

8

How clear are the responsibilities and decision-making processes in the following phases of campaign execution?

(Rate from 1 to 5)
9

Which aspects of the campaign process should be optimized most urgently?

(Select up to 3 answers)
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Requirements for the Campaign Framework

10

Which elements do you consider essential in a campaign management process

(Multiple choice possible)
11

ow would you rate the current collaboration between global and regional marketing in campaign implementation?

(Scale from -2 to 2, with optional comments afterwards)
0
Very poor
Very good
12

If you have suggestions for improvement, please enter them here:

(Free text field for optional comments)
13

What kind of support would you like to improve the efficiency of global campaign execution?

(Maximum 2 answers possible)
14

Do you have any further comments or requirements that should be integrated into the framework?

(Free text field for individual input)
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Thank You for Your Participation!

Dear Colleague,


Thank you for taking the time to complete this survey. Your valuable insights and feedback are essential in shaping a more efficient and effective global campaign framework. Your contribution will help us optimize processes, improve collaboration, and create a structured yet flexible approach to our marketing strategies.

If you have any additional thoughts or suggestions, please feel free to reach out. Your input is highly appreciated, and I look forward to sharing the results and next steps with you soon.


Best regards,

Celine Herbert

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