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Skincare for men in the Netherlands
Geachte Heer / Mevrouw, neem alstublieft een paar minuten tijd om de volgende enquête in te vullen.
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1
What is your age?
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18-24
24-35
35-60
2
How frequently do you purchase skincare products?
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Never
Almost never
Sometimes
Often
3
Which skincare products do you regularly use? (Please specify brand names if possible)
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Cleanser
Moisturizer
Sun protection
After Shave
none of the above
4
How important is skin care to you?
1 star = not important, 5 stars = very important
5
What factors influence your decision to purchase skincare products?
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Price
Product variety
Smell
Organic/ Natural ingredients
none of the above
6
How familiar are you with the NIVEA MEN brand?
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Familiar
Not familiar
7
Have you ever purchased NIVEA MEN products?
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Yes
No
8
What improvements would you suggest for NIVEA MEN products
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more variety
more simplicity
better smell
better quality
more premium
none
9
How do you typically learn about new skincare products?
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From my girlfriend or wife
Social Media (instagram, facebook, tiktok)
youtube
reddit
the news
from friends and family
none
10
What motivates you to try a new skincare brand?
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packaging appeal
branding
good reviews
none of the above
11
Do you think NIVEA MEN products cater to your specific skincare needs?
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yes
no
12
Do you follow NIVEA MEN on social media platforms? If yes, which ones?
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Instagram
Facebook
Twitter
TikTok
none
13
Would you consider NIVEA MEN as a premium brand?
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Yes
No
14
Would you be pleasantly surprised if your partner returned from the store with NIVEA MEN skincare products or would you be unbothered?
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Pleasantly surprised
Unbothered
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