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Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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1

What is your primary role within the MICE industry?

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2

How many years of experience do you have in the MICE industry?

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3

What is the primary focus of your organization?

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4

On a scale of 1-5, how effectively does your organization handle client demands?

(1 = Not effectively, 5 = Very effectively)
5

What is the predominant type of organizational structure in your company?

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6

How frequently does your organization face operational challenges due to increasing client demands?

7

What strategies does your organization use to address workflow inefficiencies?

(Select all that apply)
8

How would you rate the complexity of client demands in the MICE industry today?

(1 = Simple, 5 = Very Complex)
9

What is the most common type of request from your clients?

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10

Which of the following trends do you observe as the most influential in shaping client demands?

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11

How often does your organization assess industry trends to adapt its strategies?

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12

What is your organization’s approach to staying competitive in the MICE industry?

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13

How do you perceive the impact of competition on your operational strategies?

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14

What do you consider the biggest challenge currently facing the MICE industry?

15

In your experience, what organizational changes would significantly improve efficiency in the MICE industry?

16

In which region do you primarily operate?

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17

What is the size of your organization?

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