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SaaS/Ecommerce -> Marketing and CX relations
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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1
What are the most common marketing-related complaints or concerns you hear from your customers?
Pick up to 2
Too many promotional emails / spam
Unclear pricing or promotions
Irrelevant ads or offers
Lack of transparency (shipping, returns, stock)
Confusing product descriptions
Inconsistent messaging across channels
Other (please specify)
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2
Where in the marketing/customer journey do your customers tend to drop off most?
Select one answer
Product discovery
Checkout process
Post-purchase communication
Retargeting and repeat sales
Social or mobile shopping
Not sure
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3
What marketing messages do your satisfied customers respond best to?
Pick up to 3
Discounts / promotions
Social proof (reviews, testimonials)
Product education / how-to
Personalization / tailored offers
Ethical values (sustainability, local sourcing, etc.)
Other (please specify)
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4
Have your customers’ marketing expectations changed in the last 12–24 months? If so, how?
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5
Based on customer feedback, what is the most underused marketing opportunity in your business?
Select one answer
Personalization
Loyalty programs
Customer education / product content
Post-purchase marketing
Referral campaigns
Influencer or social proof
Other (please specify)
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6
What’s the most frequent positive feedback you receive about your marketing?
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