An audio brand track has been composed and produced for Nokian Tyres to embody the essence of its identity.
In its identity, Nokian Tyres emphasizes its heritage of safety, innovation, and Nordic authenticity, while maintaining a modern, premium feel. The music has been carefully crafted to reflect these core principles, creating an audio identity that evokes trust, peace of mind, and confidence. The composition mirrors the resilience and reliability of Nokian Tyres, inspiring the listener with a sense of security and readiness to handle any road conditions. It bridges the company's strong traditions with its forward-looking vision, encapsulating the spirit of innovation and premium quality.
The track is an extension of the Nokian Tyres brand, designed to resonate emotionally and leave a lasting impression on its audience.
Where will the audio brand be used?
The audio brand will be used across touchpoints to create consistency and recognition. It appears in ads, digital experiences, social media content, events, and customer interactions. Its goal is to reinforce the brand through sound.
Listen to the Nokian Tyres brand track through this link:
https://www.youtube.com/watch?v=IjUeBZaZIx8