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Bachelor's Thesis Survey: Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z

Welcome!

(You don't need to have seen these films to participate.)

This survey is part of my bachelor's thesis and explores which values portrayed in the Studio Ghibli films Princess Mononoke, Spirited Away, and Howl's Moving Castle people identify with.

Participation is voluntary and anonymous. The survey takes approximately 5–8 minutes to complete.

Anyone aged 18 to 29 is welcome to participate.

Thank you very much for your support, and I hope you enjoy taking part!

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Survio
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
1

How old are you?

Please select an answer
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
2

Which gender do you identify with?

Please select an answer
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
3

What is your current level of education?

Please select an answer.
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
4

Which of the following Studio Ghibli films have you seen?

(Select all that apply)
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
5

How many times in total have you watched these films?

Select one
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
6

Which platform(s) did you mainly use to watch these films?

(Select one or more options)
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
7

Approximately how old were you when you first watched these films?

Select one
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
8

Which of the following values reflect your personal values, regardless of the films?

This is the most important section of the survey. Please respond as honestly and spontaneously as possible. Scale: 1 = These values are not at all my own values / 5 = These values are completely aligned with my personal values
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
9

Princess Mononoke (1997)

(You do not need to have seen the film.) Please indicate the extent to which the following values from this film align with your own personal values. This is the most important section of the survey. Please respond as honestly and spontaneously as possible. Scale: 1 = These values do not align with my personal values at all / 5 = These values align completely with my personal values"
question image
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
10

How has Princess Mononoke changed or influenced your values?

Select one or more answers
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
11

Spirited Away (2001)

(You do not need to have seen the film.) Please indicate the extent to which the following values from this film align with your own personal values. This is the most important section of the survey. Please respond as honestly and spontaneously as possible. Scale: 1 = These values do not align with my personal values at all / 5 = These values align completely with my personal values
question image
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
12

How has Spirited Away influenced or changed your personal values?

Select one or more
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
13

Howl's Moving Castle (2004)

(You do not need to have seen the film.) Please indicate the extent to which the following values from this film align with your own personal values. This is the most important section of the survey. Please respond as honestly and spontaneously as possible. Scale: 1 = These values do not align with my personal values at all / 5 = These values align completely with my personal values
question image
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
14

How has Howl's Moving Castle influenced or changed your personal values?

Select one or more
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
15

Which of the three films aligns most closely with your personal values?

Select one
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
16

When thinking about Ghibli values, to what extent are they also your own values?

Select one
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
17

To what extent has watching Studio Ghibli films influenced your attitudes in the following areas?

This section examines whether and how identification with Ghibli values has influenced your worldview. Please skip this section if you have not seen the films. Scale: 1 = These values have not been influenced by Studio Ghibli films / 5 = These values have been completely influenced by Studio Ghibli films Reception refers to the ways in which people engage with, understand, interpret, and respond to media content
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
18

Have you come across Ghibli-related content on social media?

Select one
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
19

Have social media comments or discussions changed how you perceive the values associated with Studio Ghibli?

Select one
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
20

Which Studio Ghibli-related themes do you encounter most frequently in social media discussions? (natürlich und präzise)

Optional
Identifying with the Values Portrayed in Studio Ghibli Films Among Generation Z
21

Is there anything else you would like to share about your relationship with Studio Ghibli films or values?

Optional