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Guest interview

Help Us Create a Loyalty Programme That Works for You

Gesichert
1

How important is it for you to feel recognised or appreciated as a returning guest?

→ (Assesses emotional loyalty potential and recognition expectations)
2

What types of rewards would motivate you to return to the same accommodation provider?

→ (Distinguishes between preferences for financial vs. emotional rewards)
3

In your opinion, what makes a loyalty programme truly rewarding or worth joining?

→ (Identifies what creates real value versus superficial perks)
4

Would you be more loyal to a brand that offers flexible, customisable benefits (e.g., choosing your reward) compared to fixed rewards? Why?

→ (Assesses interest in personalisation and perceived control)
5

What specific benefits or services would you personally like to see in a loyalty programme?

→ (Encourages open feedback and creative suggestions)
6

Are there any reasons that might discourage you from participating in a loyalty programme?

→ (Identifies barriers such as privacy concerns, effort required, or unclear benefits)
7

When staying in serviced apartments, what small touches or gestures make you feel especially welcome?

→ (Uncovers the emotional impact of thoughtful extras and value-added services)