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Premier Inn Hotels Survey

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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Survey to discover insights into Premier Inn hotels and why customers choose to stay with them

Thank you for taking part in this survey

All answers will be used for my Market Research University report

All answers are confidential, and you can withdraw from the study anytime. By submitting answers, you are consenting to my use of these answers in my coursework

1

Age

Select one answer
2

Gender

Select one answer
3

Have you stayed at a Premier Inn Hotel before?

Select yes or no
4

On a scale of 1 to 10, how likely are you to recommend Premier Inn Hotels to a friend or colleague?

Rate your likelihood from 1 to 10
5

How would you rate the cleanliness of Premier Inn Hotels?

Rate the cleanliness from poor to excellent
6

What amenities do you consider most important when choosing a hotel? (Select all that apply)

Select all that apply
7

How would you rate the amenities available at Premier Inn hotels?

Select one answer
8

How would you rate the customer service at Premier Inn Hotels?

Rate the customer service from poor to excellent
9

What influences or would influence your decision to book a stay at Premier Inn Hotels?

Select all that apply
10

Do you find the room rates at Premier Inn Hotels to be affordable?

Select yes or no
11

Which of the following hotel chains have you stayed at in the last year?

Select one or more answers
12

Which of the following hotel chains would you be most likely to choose?

Select one answer
13

How often do you stay at Premier Inn Hotels in a year?

Select the frequency that best represents your stays
14

Would you still stay in a Premier Inn hotel that does not have an on-site restaurant?

Select one answer
15

Are you aware of the Premier Inn Premier Plus room offerings?

Select one answer
16

Would you pay more for a Premier Inn room with stronger wifi, a comfier bed, and more included perks such as complimentary tea/coffee?

Select one answer
17

On a scale of 1 - 10, how likely are you to continue to add hotel stays into your budget given the rising cost of living?

18

Would you consider staying at Premier Inn Hotels again in the future?

Select yes or no
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