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Sustainability vs Campaigns

Hi friends!

My three classmates and I are currently in the final stretch of our training to become certified Visual Merchandisers, and we now need your help!

We are working hard on our thesis and would greatly appreciate it if you could take the time to answer our survey.

Thank you very much in advance!

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Sustainability vs Campaigns
1

How do you, as a customer, experience campaign materials in store?

Campaign materials is the collective term for basically all printed items that a company needs to get its message across. This includes everything from brochures, leaflets, flyers, banners, roll-ups, and posters to notepads, labels, business cards, decals, and decorations
2

Do you prefer physical campaign materials as mentioned above, or do you prefer digital campaign materials such as moving images on screens?

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3

Do you feel that your shopping experience is affected by campaign materials?

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4

Do you feel that your shopping habits are influenced by campaign materials in the store?

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5

What do you think happens to the campaign materials after a campaign has ended?

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6

Do you know what a Visual Merchandiser is?

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