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Brand Identity Project - Creative Brief

A strong brand identity is key to standing out and achieving your goals. This questionnaire is designed to help us understand your business and your unique needs. We can then discuss your project in more detail and offer you a tailored solution. This questionnaire is sent before any contract is signed.

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Brand Identity Project - Introspection Questionnaire
1

Company name :

2

Fist name :

3

Last name :

4

Profession :

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Brand Identity Project - Introspection Questionnaire
5

Tell us briefly about your business. What products or services do you provide?

6

What is your brand's story ? How did it come to be what it is today?

7

Give me three values ​​that constitute your company.

8

What are five words that describe your brand?

e.g. : excellence, customer service, quality ...
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Brand Identity Project - Introspection Questionnaire
9

Describe your ideal customer giving as much detail as possible

e.g. : age, gender, location, profession, interests, personality traits,...
10

What regular struggles does your ideal customer encounter that you solve?

11

Can you share 3-4 exemples of direct competitors ?

12

Currently, how do you position your brand in the market?

Choisissez une seule réponse
13

In a few years, how do you imagine your brand positioning in the market?

Choisissez une seule réponse
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Brand Identity Project - Introspection Questionnaire
14

What is the main message you want to share with your audience?

15

How do you interact with your audience?

Choisissez une ou plusieurs réponses
16

Can you provide us with a list of your communication channels?

( Instagram page, Website , etc)
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Brand Identity Project - Introspection Questionnaire
17

Do you already have a visual identity?

e.g. : logo, typography, ...
18

If any, what inspired your current logo, and are you satisfied with how does your brand's personality and story resonate with them?

19

What color palette do you prefer for your brand, and are there any colors to avoid?

20

Do you have any specific typography or front styles in mind?

e.g : serif, sans-serif, etc
21

How would you describe your brand's visual style?

Choisissez une ou plusieurs réponses
22

What communication tone do you want to adopt?

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23

Are there specific design assets like images, fonts, illustrations that you've already produced or want to use?

24

Which brands do you admire for their visual identities?

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Brand Identity Project - Introspection Questionnaire
25

In your opinion, what marketing materials would you need in the future ?

Choisissez une ou plusieurs réponses
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