MONETISATION OF EVENTS AFTER COVID-19

Dear colleagues!

Meeting planners have been racking their brains thinking about different ways of monetising events for quite some time now. The digitalisation of our industry combined with established methods of charging admission have brought new opportunities to the table. The event monetisation dilemma is very important, so we decided to analyse it in scope of our extensive research on the impacts of COVID-19.

We want to know what you think about different aspects of event monetisation. With your contribution we will be able to prepare future monetisation models that will help fellow colleagues overcome this crisis.

Your help in restarting the meeting industry will be greatly appreciated.

Gorazd Čad Editor in Chief

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