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Cultural expectations and preferences e-commerce market
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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Cultural expectations and preferences in Austin’s e-commerce market
1
What is your preferred style of communication when working with agencies?
Please select one answer
Formal and structured
Informal but professional
Casual and flexible
Depends on the context
2
How important are the following traits when choosing an agency to work with?
Rate each from 1 = Not Important to 5 = Very Important
Allocate 0.05 points
Transparency
0
0
5
Fast response times
0
0
5
Creative thinking
0
0
5
Structured planning
0
0
5
Punctuality with deadlines
0
0
5
3
When receiving marketing or branding proposals, what tone feels most appropriate for your business?
Please select one answer
Direct and professional
Formal but polished
Bold and creative
Warm and people-oriented
4
Would you feel comfortable working with a service provider based outside the U.S.?
Please select one answer
Yes, definitely
Yes, depending on communication and quality
Not sure
Prefer U.S.-based agencies
5
How important is cultural understanding (e.g., awareness of U.S. business norms or Texan values) when collaborating with an agency?
Please select one answer
Not important
Somewhat important
Important
Very important
6
What is your preferred method of communication for project check-ins?
Please select one answer
Email
Video calls (e.g. Zoom)
Messaging apps (e.g. Whatsapp)
Phone calls
In-person meetings
No strong preference
7
Would having bilingual communication options (English-Spanish) be valuable for your business?
Please select one answer
Yes
No
Not relevant to our market
8
Which of the following would build your trust in a creative/digital agency from outside the U.S.?
Select one or more answers
A professional and creative portfolio
Clear project timelines and pricing
Familiarity with U.S./Texan business culture
Good client reviews or testimonials
Shared business values (e.g. sustainability, inclusion)
9
If you've worked with international agencies before, what was a positive or challenging experience you had?
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