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Graduation survey AMFI

Thank you for taking the time to fill out this survey! I am currently conducting research for my bachelor thesis on the role of mass customization in the fashion industry, specifically how it resonates with Generation Z. Your responses will help provide valuable insights into how customization impacts fashion consumption and consumer preferences.

Please note that this survey is completely anonymous, and your personal information will not be shared or used for anything other than this research. It should take around 5-10 minutes to complete, and there are no right or wrong answers—please feel free to answer honestly.

Thanks so much for your help! -Madleen :)

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Graduation survey AMFI
1

When were you born

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2

What is your gender?

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3

Where do you live

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4

Which of the following values are most important to you?

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5

Would you say you follow fashion trends or prefer a unique style?

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6

How important is it you that the things you own reflect your personality?

1 star: Not important - 5 stars: very important
7

What does customisation mean to you?

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8

Have you ever customized an item?

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9

Would you be willing to pay more for a customized item?

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10

Have you ever purchased a customised item directly from a brand?

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11

Would you be willing to pay more for a customized product if it was also made in an eco-friendly way?

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12

If a custom fashion piece didn’t turn out as expected, I would still wear it.

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13

If your friends/ community were into customized fashion, would that influence you?

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14

Why haven’t you used co-creation platforms (like "Nike by you")?

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15

Do you prefer permanent customizations or removable/adjustable options (e.g., charms, patches, straps)?

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16

Does customizing a product make you feel more emotionally connected to it?

1 star: "Not at all" - 5 stars: "Strong emotional connection"
17

Do you feel that Co-creation platforms like "Nike by you" let you create something truly unique?

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