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Dynamic pricing survey Yellow Bike

Dear Sir or Madam,

My name is Isabel and this survey is part of my thesis project on dynamic pricing at Yellow Bike. The survey will take 2-3 minutes and is 100% anonymous.

Please fill out the survey honestly. 

In the survey the term 'flexible pricing' is used. This means that prices can be flexible throughout a period of time, instead of a fixed price all year round. 

I thank you in advance for filling out this survey.  

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1

Were you already familiar with the concept of flexible pricing before this survey?

Select one answer
2

How often do you do a bike tour per year?

Select one answer
3

How often per year do you book leisure tours in general?

This can be any form of tour (boat, bike, walking, excursion, etc.)
4

What is your preferred method of booking a tour?

Select one answer
5

Please indicate how much more you would be willing to pay during high season (in a percentage)

Select one answer
6

Please indicate how much of a discount (in percentage) you would expect during low season.

Select one answer
7

Please rank what factors you find most important when deciding to book a bike tour. 1 being most important.

Change the order according to your preference (1. - most important, last - least important)
8

Would you be willing to pay a higher price during the high season if discounts are offered in the low season?

Select one answer
9

How much would you be willing to pay for a 3-hour public guided bike tour through Amsterdam’s city highlights?

Select one answer
10

Regarding public bike tours, would you prefer flexible pricing or a fixed price throughout the year?

Select one answer
11

What would justify a higher price for a bike tour?

Select one or more answers
12

What would justify a lower price (than normal) for a bike tour?

Select one or more answers
13

Would seasonal fluctuations in price stop you from booking a bike tour?

Select one answer
14

Would you like Yellow Bike to be transparent about the price changes?

Select one answer
15

Would additional services (e.g., snacks, photos) make you more likely to pay a higher price?

Select one answer
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