This questionnaire is taking place following a master thesis project in the Marketing and International Business course at ISCAC-Coimbra Business School. With the outcomes I hope I would be able to evaluate how customers see traditional and low-cost carriers in Europe such as British Airways, Ryanair, Easyjet and Norwegian.
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Este questionário segue na base de um projeto de tese de mestrado no curso de Marketing e Negócios Internacionais no ISCAC-Coimbra Business School.
Com os resultados espero poder avaliar como os clientes veem operadores tradicionais e de baixo custo na Europa, como a British Airways, a Ryanair, a Easyjet e a Noruega.