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Survey on the Impact of Social Media on Investors' Purchase Decisions in Sustainable Finance

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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1

What type of social media content most influences your investment decisions?

Please select the type of social media content that has the most impact on your investment decisions.
2

On a scale of 1 to 10, how likely are you to make an investment based on social media content?

Please rate your likelihood of making an investment based on social media content on a scale of 1 to 10.
3

How often do you rely on social media for information on sustainable finance products?

Please provide your frequency of relying on social media for information on sustainable finance products.
4

Do you feel that social media influencers have a significant impact on sustainable finance investments?

Please share your opinion on the impact of social media influencers on sustainable finance investments.
5

What role does social media advertising play in your decision-making process for sustainable finance products?

Please specify the role of social media advertising in your decision-making process for sustainable finance products.
6

Have you ever been influenced by peer recommendations on social media regarding sustainable finance investments?

Please indicate if you have been influenced by peer recommendations on social media regarding sustainable finance investments.
7

How important is community engagement on social media in your investment decisions?

Please rate the importance of community engagement on social media in your investment decisions.
8

Have you encountered any challenges with social media content related to sustainable finance products?

Please describe any challenges you have faced with social media content related to sustainable finance products.
9

Which social media platform do you find most influential in shaping your perceptions of sustainable finance?

Please specify the social media platform that you find most influential in shaping your perceptions of sustainable finance.
10

In your opinion, how can social media improve the transparency of sustainable finance products?

Please provide your opinion on how social media can enhance the transparency of sustainable finance products.
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