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Made in Italy and Sustainability
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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Secured
1
What is your age group?
Select one answer
18-24 y.o
25-34 y.o
45-54 y.o
55+
2
Which is your gender?
Select one answer
Female
Male
Non-binary
3
How important is the "Made in Italy" label to you when purchasing fashion items?
Select one answer
It's the first thing I look for
I care about it
I'm neutral
I don't care
4
What qualities or characteristics do you associate with products labeled "Made in Italy"?
Select one or more answers
Locally produced
Locally sourced
Craftsmanship
Italian design
5
Do you believe that products labeled "Made in Italy" are generally of higher quality compared to products from other countries?
Select one answer
Yes, I do!
No, I don't think so
6
How important is sustainability to you when making fashion purchases?
Put as many stars as you please, knowing that 1 is "not important at all", and 10 is "extremely important"
7
Are you aware of sustainability initiatives within the Italian fashion industry?
Put as many stars as you please, knowing that 1 is "not aware at all" and 10 is "completely aware"
8
Do you actively seek out sustainable fashion brands or products?
Select one answer
Yes, I do!
No..
9
Do you believe that the Italian fashion industry prioritizes sustainability in its production processes?
Put as many stars as you please, knowing that 1 is "not at all" and 10 is "absolutely"
10
Do you think Italian fashion brands should do more to promote sustainability?
Select one answer
Yes, they should promote more the topic
No, they're doing enough
11
Have you ever chosen a fashion item specifically because it was labeled "Made in Italy"?
Select one answer
Yes, always!
Sometimes I do so
No, never..
12
Would you be willing to pay a premium for products that are both "Made in Italy" and sustainable?
Put as many stars as you please, knowing that 1 is "not at all" and 10 is "totally"
13
Where do you typically seek information about the sustainability practices of fashion brands?
Select one or more answers
TV
Traditional newspapers, magazines
Digital newspapers, magazines
Social Media Platforms (Instagram, Twitter/X, YouTube, FaceBook..)
WOM (Word of Mouth)
Other
14
How influential are factors like social media, advertisements, or word-of-mouth in shaping your perceptions of "Made in Italy" and sustainability in fashion?
Put as many stars as you please, knowing that 1 is "not at all" and 10 is "completely influential"
15
What factors, if any, prevent you from purchasing more sustainable fashion items?
Select one or more answers
Prices
Availability
Few options
No barriers for me
16
Do you believe that sustainable fashion options are accessible and affordable for the average consumer in Italy?
Put as many stars as you please, knowing that 1 is "not at all" and 10 is "totally affordable"
17
Do you anticipate an increase in demand for sustainable fashion options in Italy in the coming years?
Select one answer
Yes!
Not sure..
I don't think so
Submit