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Consumer Behaviour with AI-Driven Recommendations.

Hi everyone,

I would greatly appreciate it if you could spare 3-4 minutes to complete my brief survey. Your feedback will help me explore how personal traits influence consumer interactions with AI recommendations in e-commerce. All responses are anonymous and used for academic research only. 


People agree to take part in this research and can quit at any point without giving a reason. People confirm that they have been informed about and understand the University’s Privacy Notice for Research Participants (which can be retrieved online at https://www.roehampton.ac.uk/site/privacy/research-participants/).

Investigator details:

Ms Iryna Pyzova

pyzovai@roehampton.ac.uk

Student of MSc Digital Marketing

Roehampton University Business School.

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1

Are you currently living in Greater London?

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2

1. What is your main online shopping platform?

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3

2. How often do you see AI-driven recommendations when shopping online?

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4

3. Which types of AI recommendations have you used?

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5

5. To what extent do you agree with the following statements?

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6

Imagine you are shopping online, and an AI system provides the following recommendation: "Based on your shopping preferences, we recommend Product X. Customers who purchased similar items rated it highly, and it is currently available at a 10% discount."

8. How would you respond? (Select one)
7

9. How confident would you feel in this AI recommendation?

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8

10. How much time would you spend evaluating this recommendation before deciding?

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9

11. If you ignore AI recommendations, what is the most likely reason?

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10

14. What is your age group?

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11

15. What is your gender?

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