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SWOT Analysis of ACC Cement and Market Impact Questionnaire
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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Marketing Survey
1
How familiar are you with cement operations in bilaspur ?
Very Familiar
Somewhat Familiar
Not Familiar
2
What do you consider the main strengths of ACC Cement in the bilaspur region?
Select one or more answers
Strong brand recognition
High quality product
Advanced manufacturing technology
Extensive distribution network
Strong Financial position
3
What do you perceive as weaknesses of ACC cement in bilaspur?
Select one or more answers
High operational cost
Limited product range
Dependency on raw material
Environmental concern
4
How do you rate ACC cement’s customer service and support?
Select one answer
Excellent
Good
Average
Poor
5
What opportunities do you see for the ACC Cement in bilaspur and thr wider Himachal Pradesh region?
Select one or more answers
Market expansion
Strategic partnerships
Technological innovation
Government policies and incentives
6
What threats could potentially impact ACC Cement operations in bilaspur?
Select one or more answers
Intense competition
Regulatory changes
Environmental regulations
Market saturation
7
How often do you encounter supply chsin disruptions with ACC cement?
Select one answer
Frequently
Occasionally
Rarely
Never
8
How can ACC cement leverage technology to gain a competitive advantage?
Select one or more answers
Automation in production
Digital marketing strategies
Advanced data analytics
9
How do you view the entry of new competitors in the cement market in Himachal Pradesh?
Select one answer
Very favourable
Neutral
Unfavourable
10
What potential impact do you foresee from new entrants in the market?
Select one or more answers
Increased competition
Price wars
Innovation and new product offerings
Market share redistribution
11
How should ACC cement respond to the entry of new competitors in the market?
Select one or more answers
Enhanced product quality
Competitive pricing strategies
Strengthening customer relationships
Investing in marketing and branding
12
How can ACC Cement improve its market position in response to new entrants ?
Select one or more answers
Product innovation
Strategic partnership
Market expansion
13
What customer segments should ACC Cement targets to strengthen its market position?
Select one or more answers
Residential construction
Commercial construction
Infrastructure projects
14
What strategies can ACC Cement adopt to retain customer loyalty amidst increased competition?
Select one or more answers
Enhanced customer service
Loyalty programs
Regular engagement and feedback
15
Do you have any additional suggestions or comments regarding ACC cement, the impact of backloading, or the entry of new competitors in the market ?
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