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Persona Research for the Brand Salomon
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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Persona Research for the brand Salomon
1
What age bracket are you in?
Select one or more answers
18-24
25-34
35-44
45+
2
What is your gender?
Select one or more answers
Male
Female
Non-binary / third gender
Prefer not to answer
3
What is the climate where you live?
Select one or more answers
Mostly cold
Mostly hot
Other (please specify)
4
Are your hobbies mostly indoors or outdoors based?
Select one or more answers
Indoors
Outdoors
Both
5
What is your profession?
6
What income bracket are you in?
Select one or more answers
Under $15,000
$15,000 - $29,000
$30,000 - $49,999
$50,000 - $74,999
$74,000 - $99,999
Over $100,000
Prefer not to answer
7
Does your job allow you to dress within your personal style?
Select one or more answers
Yes
No, there's a uniform
8
Do you prefer to shop for footwear online or in-store?
Select one or more answers
Online
In-store
Both equally
9
What do you like about the brand Salomon and why?
10
What might deter you from shopping with the brand Salomon?
Select one or more answers
Price
Quality
Lack of design variety
Sizing
Durability
Other (please specify)
11
Rank these social media platforms based on the amount of time spent in use (1 being most time spent on platform and 6 being least time spent on platform).
Drag and drop to change the order
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Instagram
-
Pinterest
-
YouTube
-
Tik Tok
-
Facebook
-
Other
Ok
12
What are 3 things that inspire your personal style?
13
When shopping for clothing/footwear what encourages your purchasing habits? (select up to 3 answers)
Select one or more answers
Marketing strategies
Economic decisions
New product releases
Personal needs
Convenience
Other (please specify)
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