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How can sustainability reports be optimized and designed to be more appealing to target groups?

This survey is being conducted in the context of a bachelor thesis with the aim of developing a concept for the target group-oriented optimization of the sustainability report of DATEV eG.

Thank you for taking the time to answer the following questions! 

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Short introduction to the topic

Sustainability is more than just a trend - it is a key challenge in today's world. Companies play a decisive role in taking ecological, economic and social responsibility.

Therefore, more and more companies are focusing on sustainability - but how do they communicate their progress? Sustainability reporting can help companies to inform stakeholders, showcase their goals and initiatives, and demonstrate measurable progress. 

With new regulations, companies are facing growing requirements to disclose their sustainability efforts in a standardized and comparable manner.

How can this reporting be improved and made more appealing to target groups?

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1

Which generation do you belong to?

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2

What is your current status?

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3

In which field do you work or plan to work?

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4

How familiar are you with the topic of sustainability?

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very good knowledge
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5

How important is sustainability to you when choosing an employer?

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very important
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6

How do you prefer to stay informed about sustainability topics?

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7

What aspects of sustainability are relevant to you when you are looking for a new job?

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8

Are you familiar with sustainability reports from companies?

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9

How important is it that the potential employer publishes a sustainability report?

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very important
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10

Do you know a company whose sustainabiltiy report particularly impressed you?

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11

If yes: Which company was it and what made this report particularly appealing?

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12

What information should a sustainability report include?

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13

Other...

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14

What elements do you think make a successful sustainability report? 1. Scope of information

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2. Design

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3. Language

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4. Target-Group Orientation

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18

5. Style of reporting

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19

Which layout formats do you find most appealing?

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20

Sonstiges

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21

Which publication formats do you consider useful for a sustainability report?

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22

What is the best length for a sustainability report?

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23

If you have ever seen a DATEV sustainability report: Which aspects did you find positive or in need of improvement?

24

What changes would you suggest for the DATEV Sustainability Report to make it more relevant for you?

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