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Perception of colours in marketing

This survey is a part of a field project focusing on perception of colour in marketing. Please take a minute to answer all of the questions. Thank you

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This survey is a part of a field project focusing on perception of colour in marketing. Please take a minute to answer all of the questions. Thank you
1

Based on the logo colour, which one of them suits the best for the insurance industry?

Haven life is an insurance company that specializes in protecting peoples' finances. Its goal is to keep its customers safe and build trust and loyalty
2

What emotions does this logo colour evoke in you?

up to 2 answers
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3

What emotions does this logo colour evoke in you?

up to 2 answers
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4

What emotions does this logo colour evoke in you?

up to 2 answers
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5

What emotions does this logo colour evoke in you?

up to 2 answers
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6

Does this logo colour make the insurance brand seem more reliable and secure?

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7

Does this logo colour make the brand seem fast, convenient, and affordable?

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8

Based on the logo colour, which one of them suits the best for the fast-food industry?

Chic fil A is the American fast-food chain industry known for its fried chicken and quick service.
9

What emotions does this logo colour evoke in you?

up to 2 answers
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10

What emotions does this logo colour evoke in you?

up to 2 answers
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11

What emotions does this logo colour evoke in you?

up to 2 answers
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12

What emotions does this logo colour evoke in you?

up to 2 answers
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13

Which sign draws your attention the most?

14

Which colour do you personally associate with trustworthiness?

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15

Which colour makes you feel hungry?

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16

Which colour do you associate with health and sustainability?

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17

Which colour do you associate with fast food chains?

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18

Have you ever bought a product because of its colour?

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19

Have you ever avoided a product or brand because you disliked the colour?

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20

Do you think certain colors influence your shopping decisions without you realizing it?

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