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Survey on Developing a Learning and Awareness Format for Digital Accessibility

As part of my bachelor’s thesis in Media Design, I am developing a learning and awareness format on the topic of digital accessibility.

Digital accessibility means that websites, apps, and other digital content are designed in a way that makes them usable for everyone – regardless of physical or cognitive impairments. This includes, for example, legible text, clear structures, sufficient color contrast, and operability via keyboard and screen readers.

The goal is to motivate (UX) designers to engage more deeply with accessibility and to gain practical, hands-on knowledge.


With this survey, I would like to gather feedback on initial concept ideas to better understand which formats and content designers find most engaging and useful. Participation in this survey is voluntary and anonymous. No personal data will be collected or stored. All responses will be used exclusively for the evaluation within my bachelor’s thesis and will not be shared with third parties.

If you have any questions, feel free to contact me at: nicole.leischner@sap.com

Gesichert
Survio
1

How familiar are you with the topic of digital accessibility

1 = very familiar, 5 = not familiar at all
2

How would you prefer to receive content about digital accessibility?

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3

Which of these ideas for a learning and awareness format on digital accessibility would you find most engaging? (Multiple choices possible)

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4

If you had to choose: Which 2 of these ideas would you be most likely to use yourself?

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5

What other ideas come to mind that are not on the list?

6

Through which channels would you prefer to see the content? (Multiple choices possible)

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7

Please distribute 10 points across the two concepts to show how attractive and interesting you find them.

Verteilen Sie 0.1 Punkte
Concept A: “Cross-Media Awareness Campaign” A combination of social media (TikTok/Instagram with short hacks/tips), physical inspiration cards, and infographics. Goal: Raise awareness, foster recognition, and make accessibility continuously visible.
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10
Concept B: “Micro-Learning + Storytelling” Short, interactive learning videos (e.g., 1-minute explainers, mini-challenges, before-and-after comparisons, cheat sheets), combined with real user perspectives (storytelling, simulations). Goal: Create practical and motivating learning experiences.
0
0
10
8

If you had to choose, which concept would you prefer?

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9

Would you like to add anything else?