.

Filtration Team & Colleagues Survey

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

Secured
1

How familiar are you with our brand's key products/services?

please rate 1 star - the lowest, 6 stars - the highest (Referring to The Vita Group's Filtration Portfolio (products, brands & services accross all sites)
2

What are the first three product brands that come to mind when you think of filtration foam providers ?

excluding Vita
3

What do you like the most about similar products currently available from other companies?

4

When you approach a potential customer for the first time how often do they NOT know The Vita Group as a flexible PU foam manufacturer.

Please answer based on your perception/feeling: e.g. 2 out of 3 potential customers
5

How often do your potential/ target customers Not know that we provide foam solutions for filtration.

Please answer based on your perception/feeling: e.g. 2 out of 3 potential customers
6

How open/easy is it to approach your target customers for filtration solutions? (Does Vita as a brand open the door for you to approach your prospects?)

e.g. you feel that 2 out of 3 targets on average are more acceptable to the invitation to meet because you are from Vita
7

What aspects of our brand (either Vita or product brand) do Filtration customers appreciate the most?

please make a list of 5 and specify if you are referring to Vita or product brand
8

What aspects of our brand (Vita as one stop shop, for example) do you think we need to strengthen or improve on that is currently undervalued?

9

Do your customers (potential and existing) recognize us as one-stop-shop solution provider?

Select one or more answers
10

If rarely or never - what are we missing?

referring to the previous question
11

Anything else you would like to comment/suggest about Vita’s brand as a filtration foam solution provider?

12

How do you approach your target customers?

Drag and drop to change the order - putting most frequent tactics on the top
13

Whilst approaching a LARGE potential customer for the first time what role/position would you normally contact initially?

Please mark all that apply by rating each of them 0 – almost never, 5 - most often)
Allocate 0.05 points
CEO
0
0
5
Purchasing
0
0
5
R&D
0
0
5
Product manager / Product owner
0
0
5
Segment manager / Segment owner
0
0
5
Head of Strategic Partnership
0
0
5
Buying Centre
0
0
5
Other
0
0
5
Targeting is not within my role
0
0
5
14

Whilst approaching a SME potential customer for the first time what role/position would you normally contact initially?

Please mark all that apply by rating each of them 0 – almost never, 5 - most often)
Allocate 0.05 points
CEO
0
0
5
Purchasing
0
0
5
R&D
0
0
5
Product manager / Product owner
0
0
5
Segment manager / Segment owner
0
0
5
Head of Strategic Partnership
0
0
5
Buying Centre
0
0
5
Other
0
0
5
Targeting is not within my role
0
0
5
15

While approaching the target customer, if you don’t know who the contact is, how do you find it out?

Please mark all that apply by rating each of them 0 – almost never, 5 - most often)
Allocate 0.05 points
Email to company's info@ inbox
0
0
5
Call to company (general tel. nr.)
0
0
5
Company's website
0
0
5
LinkedIn
0
0
5
Professional network
0
0
5
Personal network
0
0
5
Pay to get contacts
0
0
5
Other
0
0
5
It's not my responsibility
0
0
5
16

How does the 1st meeting with the target customer take place?

please rate: 0 rarely, 5 most often
Allocate 0.05 points
Offline (customer visit)
0
0
5
Online (video call)
0
0
5
I don't meet customers
0
0
5
17

How many decision makers are involved in the buying process of your LARGE customer (on average)?

Use digits only
18

How many decision makers are involved in the buying process of your SME customer (on average)?

Use digits only
19

What product features or services do customers request most frequently in 2023-2024?

20

Are there any requested product features that we couldn’t deliver in 2023-24? If yes, why?

21

What USPs do you highlight while presenting our products/services to potential customers?

Or you would suggest if you are in R&D? USP = unique selling point
22

Anything else you find important for us (marketing) to know that would help define competitive advantage and grow?