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“Waves of Influence: Fashion Strategy from Gen Z Influence to Gen Alpha Impact.”

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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1

Age of your child-

2

Gender of your child-

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3

What digital platforms does your child use most?

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4

Has your child shown an interest in fashion or clothing preferences?

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5

Does your child look up to older siblings or online influencers for style?

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6

Does your child play fashion-related games or customize digital avatars?

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7

Do you notice your child recognizing specific fashion brands?

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8

Do you believe your child uses fashion to express personality or imagination?

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9

Would you be open to brands engaging kids through creative, safe content (e.g., games, videos, challenges)?

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10

How much screen time does your child have per day?

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11

Which of these does your child use regularly?

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12

Has your child ever asked to buy clothing similar to what they saw online?

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13

Do you follow fashion creators or influencers who your child also watches?

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14

Do you believe brands should engage younger audiences through safe, educational content?

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15

Has your child ever reacted to a clothing ad or influencer (e.g., "I want that")?

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16

Do you let your child choose their clothes?

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17

What are your top concerns when buying clothes for your child?

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18

Would you support fashion brands that provide creative tools for kids (e.g., games, design kits)?

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19

In your opinion, how soon is too soon for a child to have brand awareness?

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