1
Age
Please select the age group you are part of
2
When buying clothing garments, do you prefer to shop online or offline?
Please select one answer
3
To what extent does a brand´s social media presence influence your purchasing decision?
(1 = never, 2 = to a small extent, 3 = to an average extent, 4 = to some extent and 5 = to a large extent)
4
What social media platforms are you most active on?
Choose as many as are applicable.
5
How likely are you to buy a product online if it is also user recommended?
(1 = very unlikely, 2 = Quite unlikely, 3 = Undecided, 4 = Somewhat likely 5 = very likely)
6
How likely are you to buy a product online if it is worn by an influencer you follow?
(1 = very unlikely, 2 = Quite unlikely, 3 = Undecided, 4 = Somewhat likely 5 = very likely)
7
When buying an outdoor clothing garment, do you value more:
Please select one answer
8
Do you follow any small clothing brands on your social media accounts? If yes, which platforms are you most active on to follow them?
Please select one or more answers
9
On a scale of 1-5, how important do you believe it is for a smaller clothing brand to regularly use social media?
(1 = not at all important, 2 = barely important, 3 = averagely important, 4 = important and 5= extremely important)
10
How likely are you to buy a clothing garment from a smaller brand after directly being on their social media account?
(1 = very unlikely, 2 = Quite unlikely, 3 = Undecided, 4 = Somewhat likely 5 = very likely)
11
How likely are you to participate in giveaways on social media?
(1 = very unlikely, 2 = Quite unlikely, 3 = Undecided, 4 = Somewhat likely 5 = very likely)
12
On a scale of 1-5, how much do you value collaborations between brands?
(1 = not at all important, 2 = barely important, 3 = averagely important, 4 = important and 5= extremely important)
13
If a brand specializes in outdoor clothing, would it be fine for them to collaborate with influencers not in the field of outdooring?
(1 = Disagree, 2 = Slightly disagree, 3 = Neither agree or disagree, 4 = Agree in someways, 5 = Agree)
14
If a brand specializes in outdoor clothing, would it be fine for them to collaborate with another brand not in the field of outdooring?
(1 = Disagree, 2 = Slightly disagree, 3 = Neither agree or disagree, 4 = Agree in someways, 5 = Agree)
15
Where are you most likely to find the information regarding promotions of a brand x you like?
Please select one or more answers
16
How many posts would you say is enough to be positively engaged with a brand you follow on social media?
Please select one answer