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L'Aspetto Personale delle Vendite | Fedeltà dei Clienti nel settore dei Marmi e Graniti in Italia

Buongiorno,


sono una studentessa presso l'Università di Alta Austria e frequento il programma Global Sales and Marketing. Questa indagine fa parte della mia tesi di laurea magistrale, in cui sto esaminando l'aspetto personale delle vendite, intendendo l'importanza che un venditore può avere nelle relazioni commerciali.

Un punto focale della mia indagine è il modo in cui i venditori influenzano la fedeltà dei clienti nell'industria italiana del marmo e del granito, soprattutto quando lasciano l'azienda e passano a un concorrente. Sarei lieta di conoscere la Sua esperienza attraverso questo questionario.


Il sondaggio richiede circa 5-10 minuti e le Sue risposte sono completamente anonime. È possibile saltare tutte le domande per le quali non ci si sente a proprio agio. Grazie per la partecipazione.


Isabella Klug


In caso di domande, contattatemi all'indirizzo Isabella.Klug@students.fh-steyr.at. Oltre a questo sondaggio, sto cercando persone che si offrano volontariamente per un'intervista verso la fine di marzo/inizio aprile, per discutere l'argomento in modo più dettagliato. Se siete interessati a partecipare, inviatemi una e-mail all'indirizzo sopra indicato.

Vi sarei grata se poteste condividere questo questionario con i vostri colleghi.

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L'Aspetto Personale delle Vendite | Fedeltà dei Clienti nel settore dei Marmi e Graniti in Italia
1

What type of company are you currently working for?

Choose one answer
2

Is the company vertically integrated, meaning does it own a quarry to extract raw material?

Choose one answer
3

How is the company differentiating itself from its competitors?

Choose one or multiple answers
4

Where is the company positioning itself strategically?

Choose one answer
5

What do your customers appreciate in particular about the products and services offered by the company?

Please list 3 factors
6

How would you evaluate the budget and efforts spent by your company on marketing, branding and differentiation?

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L'Aspetto Personale delle Vendite | Fedeltà dei Clienti nel settore dei Marmi e Graniti in Italia
7

Does you company use any of these tools to try to retain customers?

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8

Who decides on possible discounts and advantageous conditions provided to the customer?

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9

Which statement is the most fitting for your work?

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10

How would you describe your customers that place orders reoccuringly?

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11

Do you perceive a difference in customer loyalty between customers of different sizes?

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L'Aspetto Personale delle Vendite | Fedeltà dei Clienti nel settore dei Marmi e Graniti in Italia
12

Are your customers usually in contact with only you or also with other employees within the company?

Choose one answer
13

Are you usually in contact with only one person from the client-business?

Choose one answer
14

Which region do you mainly cover?

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15

For how many years have you been working in the natural stone industry?

Enter a number
16

How often did you switch between companies within the natural stone industry?

Enter a number
17

Did you ever contact clients from your former workplace?

Choose one answer only if you switched between companies in the sector at least once
18

Have you ever been contacted by former clients at the new workplace?

Choose one answer only if you switched between companies in the sector at least once
19

Did any deals result from this?

Choose one answer only if you switched between companies in the sector at least once
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L'Aspetto Personale delle Vendite | Fedeltà dei Clienti nel settore dei Marmi e Graniti in Italia
20

Does your company offer an internal reward program (benefits provided to the employee at the achievement of certain objectives)?

Choose one answer
21

Which statement applies best to your current situation?

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22

How would you estimate the percentage of variable payment in relation to your total monthly wage?

Choose one answer only if you receive variable payment
23

Do you have performance-based possibilities for promotion at your current workplace?

Choose one answer
24

Other factors remaining equal, how would you rank the following factors regarding how strongly they would influence your decision to leave your current workplace and work for a competitor?

Modify the ranking to fit your preferences (1 - most important, 5 - least important)
25

Have you ever been approached by a competitor with a new job opportunity?

Choose one answer
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