Survey on congress subsidies in Convention Bureaus

In cooperation with Ljubljana Tourism / Convention Bureau, Toleranca Marketing is preparing a strategy for reshaping Ljubljana's MICE offer. As part of the project, we would like to examine the Convention Bureaus' financing and their subsidy schemes.

Your answers will help us understand the organisation of CVB'S and shed light on their importance.

The data obtained from the survey will be used for research purposes only and will be treated confidentially.

The survey will not take more than 10 minutes of your time. We thank you in advance for your participation!

Gorazd Čad, CEO of Toleranca Marketing

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Survey on the subsidisation of Convention Bureaus

GENERAL

Fill all following fields

Write down your answer

Name of Convention Bureau:

Average number of staff 2022:

Number of years of operation:

The most important activities of your Convention Bureau

Select one or more answers

Destination marketing

Destination sales

Destination management

Other...

Who are the main stakeholders of your Convention Bureau?

Select one answer

Public-sector organization only

Private-sector organization only

Public-private partnership

What are the target markets of your Convention Bureau?

Select one answer

MICE only

MICE and leisure travel

Types of events you most commonly bid for:

Select one or more answers

Association

Business / Corporate

Political

Sport

Cultural

Other...

How important are the following activities to you on a scale of 1 to 5?

1 - not important / 5 - very important

12345

Answering the inquiries of event organisers/hosts

Research for request for proposals and making bid generation

Mediating between organisers/hosts of events and providers from the local meetings industry

Cooperation with other convention bureaus

Providing direction for the local meetings industry’s development

Education of the local meetings industry partners

Conducting research on the local meetings industry

Co-creating the destination meetings industry product (combining the local entities’ offers)

Coordinating local meetings industry’s activities and creating local cooperation environment

Indicating the importance of the meetings industry in a city / country

Mediation between local meetings industry providers and local government

Mediating between entrepreneurs in the local meetings industry and related industries (e.g. culture, finance, recreation)

Promoting the destination meetings industry product

Is your Convention Bureau membership based?

Select one answer

Yes

What is your CVB average annual marketing budget?

Select one answer

Less than 100.000 EUR

100.000 – 200.000 EUR

200.000 – 500.000 EUR

500.000 – 1.000.000 EUR

more than 1.000.000 EUR

Can you provide your exact annual marketing budget for 2022?

In EUR

What was the biggest source of income for your organisation this year (in terms of percentages)?

Select one answer

Funding by the central or federal government

Funding by regional or state government

Funding by local government or the municipality

Membership fees

Sales and services provided to businesses

Crowdfunding

Other sources (please explain)

What are your main expenses in percentages?

Write a percentage for each of the following expenses

Marketing

Salaries and other personnel related costs

Information technology

Administrative cost

How do you subsidise the acquisition of major international events?

Select everything you offer to organisers at your destination:

Direct subsidies to attract events in EUR

Support to grow an existing event

Subsidy for familiarisation trip/ site visit

Contributions to funding the conference, receptions

Logistical support (public transportation)

Access to speakers/ambassadors

Help with negotiating accommodation cost

Discount on venue cost

Assistance with generating revenue

Help with acquiring sponsorship

Facilitating visa procedures

Promotional materials

Access to speakers, ambassadors, city officials

Other...

Can you tell us the annual budget that your CVB allocates to congress subsidies?

How many bids do you estimate are lost annually due to insufficient subsidies?

Select one answer

1-5

5-10

More than 10

We don't monitor this

What represents the biggest obstacle in developing your Convention Bureau?

Based on your experience, what would be the ideal funding model for Convention Bureaus?

If you would like us to send you the final results of the survey, please leave your e-mail address below:

Thank you for your time and your feedback.