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“Virtual Influencers and Source Credibility”

Thank you for taking part in this short survey!

This study is part of my bachelor’s thesis and explores how virtual influencers are perceived in terms of credibility and how this affects trust and engagement.

All responses are anonymous and used for academic purposes only.

Gesichert
Survio
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Main Survey Questions
1

How old are you?

Only use numbers
2

What is your gender?

3

How often do you use social media?

4

How much time do you spend on social media per day (on average)?

5

Are you familiar with virtual influencers (e.g., Lil Miquela, Noonoouri)?

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Main Survey Questions
6

Credibility

How credible do you find virtual influencers compared to human influencers?
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Main Survey Questions
7

Trust

I trust recommendations made by virtual influencers.
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Main Survey Questions
8

Emotional Connection

I feel emotionally engaged when virtual influencers post content.
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Main Survey Questions
9

Willingness to Interact

How likely are you to interact with content posted by virtual influencers (like, comment, share)?
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Main Survey Questions
10

Influence Comparison

Who has more influence on your opinion about a product?
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Main Survey Questions
11

Perceived Expertise

Virtual influencers appear knowledgeable and competent to me.
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Main Survey Questions
12

Perceived Authenticity

Virtual influencers appear authentic to me
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Main Survey Questions
13

Scenario Question

Imagine a virtual influencer recommends a new product. How likely are you to consider buying it?
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Main Survey Questions
14

Future Orientation

I can imagine following a virtual influencer rather than a human influencer in the future.
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Main Survey Questions
15

Memorability

Posts by virtual influencers stay in my memory longer than those by human influencers.
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Main Survey Questions
16

Perception of Real vs. Virtual Influencers

Based on your own perception: Do you believe you can usually tell the difference between a real human influencer and a virtual (AI-generated) influencer?
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Main Survey Questions
17

Image Recognition Task

Please take a look at the following images of different influencers. Which of them do you think is virtual (AI-generated)?
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