Culture Corner - L'arte dietro all'angolo

For our master’s project we are creating the implementation strategies for an app that would innovate the fruition of cultural spaces and events. Not only is meant to be a database for information that makes organizing visits easier, but it will also provide features which will make it possible to use the app to create new interpersonal connections and keep track of the users habits and main fields of interest. In order to better understand the visitors' habits and the needs of cultural venues we kindly ask you to take a couple of minutes to answer this short questionnaire.

Protetto

Survio

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Culture Corner

How do you mainly target your audience?

Choose one or more answers

We first proceed with audience segmentation and then use different channels to interact with our public

We mainly share information on our web page

We contact the press and they publish our events on their newspapers

We have a newsletter via mail for our most loyal visitors

We are a small reality and mainly use Facebook and Instagram

Altro...

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Culture Corner

Are you looking for new ways to intersect public?

Select one answer

Of course, we are always looking for new visitors!

No, we are satisfied with the methods already set in place, there’s no need

Yes, but we prefer handling everything in house rather than collaborating with third parties

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Culture Corner

Which of these affirmations best applies to you?

Select one answer

We attract almost exclusively locals

We attract almost exclusively travelers

Our public is very balanced between local and foreign public

We have a permanent collection and temporary exhibitions, the visitor pattern differs from one to the other

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Culture Corner

Are the opening events of new exhibitions crowded or is it difficult to spread the word?

Select one or more answers

We are an affirmed institution, our events are always very well visited

Whenever we plan events our most loyal customers are recurring visitors, but it is difficult to increase the network

There is lots of people when we create events, but it is mostly locals, tourists are hard to involve

We are a small reality, most people that come around are our personal connections and people who walk past by chance

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Culture Corner

Do you have any offers dedicated to people with special needs, if so, are they mentioned on your web page?

Select one answer

We have a section on our web page dedicated to all inquiries people with special needs might have

We have special offers that we provide upon request

The monument which hosts us is accessible for all but we don’t specifically mention it

Our structure is not accessible for people with impaired mobility but we don’t specify it on our web page

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Culture Corner

Would you collaborate with an app that plans to create a database for cultural venues and events?

Select one answer

We don’t mind our information to be shared on an app but we don’t have the resources to constantly update the programmers of that app when there is new events or changes

We would like to do a collaboration and are prepared to always keep the app in the loop whenever there is updates or events

No, we prefer not to

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If the app would be positively received by the public, would you eventually consider to create a small price reduction in the ticket fee for those who come in thanks to the app?

Select one answer

Yes

After careful monitoring and if it is proven that the app is positively aiding the daily income

There is no ticket fee for our venue

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Would you be interested in having an institutional profile on the app that allows you to see the satisfaction of the customer after the visit/experience?

Select one answer

Yes

We would not have the time and resources to check up on any feedback provided by an app

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Culture Corner

Please share any constructive thoughts and criticism you have, or what kind of features you would enjoy to see in such an app:

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Culture Corner

Thank you very much for your time and feedback,

we appreciate it very much!

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