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Persona Research in the UK Music Business

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Only for UK inhabitants!

Hi there!

I'm currently doing research on personas for my thesis. Nowadays a persona could be defined as a ‘’personality type” that a company is trying to appeal to. Every company has a so-called image and therefore it maintains a certain persona. Using brand personas can meet objectives for improving consumer brand awareness and brand evaluations. My question for you is to take a few minutes of your time and fill in this survey, so I can identify and eventually shape different personas in the music business!

It's all for the best! Thank you in advance, Fred

What gender are you?
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Where do you live? (City & Region)
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What is your age?
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What is your marital status?
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What is your employment status?
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In case you are an employee: what is your professional or employment status?

What course did you take at university/higher education (please also fill in uni or higher education)
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What is your favourite music genre? (Multiple answers possible)
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Do you like watching music documentaries / music concerts?
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What would you rather watch? (Multiple answers possible)
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How would you consume the content mentioned above? (Multiple answers possible)
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How important is English music content to you on music platforms?
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What do you do in your spare time? (Multiple answers possible)
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