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Are there any opportunities for German beauty brands in the South Korean market?

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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Introduction

Thank you for taking part in this survey!

This survey is part of a research project to explore the opportunities for German beauty brands in the South Korean market. The questions aim to understand your preferences, purchasing habits and thoughts on beauty products. 

The survey will take approximately 5-7 minutes to complete. Your responses will remain anonymous and will be used for research purposes only. Thank you!

Demographics 

1

What is your age?

Select one answer
2

What is your gender?

Select one answer
3

What is your occupation?

Select one answer
4

What is your monthly disposable income?

For beauty products and non-essentials

Awareness and Perception of Beauty Products 

5

How familiar are you with European beauty brands?

e.g., German, French, or other brands?
6

Have you ever purchased beauty products from European brands?

Select one answer
7

Which countries beauty products do you trust most? (Check all that apply)

Select one or more answers
8

Which German beauty brands are you familiar with? (Check all that apply)

Select one or more answers

On a scale of 1-5, how important is each of the following when purchasing beauty products? 

1 = not important 

5 = very important 

9

Price

10

Brand reputation

11

Natural/ clean ingredients

12

Packaging and design

13

Product effectiveness

14

Eco-friendliness and sustainability

15

What comes to mind when you think of beauty products from Germany? (Select all that apply)

Select one or more answers

Purchasing Behaviour 

16

How often do you purchase skincare or beauty products?

Select one answer
17

How many beauty products do you purchase per month?

Select one answer
18

What type of beauty products do you use most often? (Check all that apply)

Select one or more answers
19

What is your average spending on beauty products per month?

Select one answer
20

Where do you usually shop for beauty products? (Select all that apply)

Select one or more answers
21

How do you learn about new beauty products? (Select all that apply)

Select one or more answers

Preferences and attitudes toward foreign brands 

22

What would encourage you to try a beauty product from a foreign brand? (Check all that apply)

Select one or more answers
23

What might discourage you from buying a beauty product from a foreign brand? (Check all that apply)

Select one or more answers

How interested are you in products marketed as:


24

Natural or organic

25

Vegan or cruelty free

26

Dermatologist-recommend

27

Anti-aging

28

Whitening/ brightening

29

Would you be willing to pay more for a beauty product if it is eco-friendly or sustainable?

Select one answer

Bran perception and opportunities 

30

On a scale of 1-5, how likely are you to purchase a German beauty product if you come across one?

1 = not likely 5 = very likely
31

What type of advertising would most likely persuade you to try a new foreign beauty product? (Select all that apply)

Select one or more answers
32

What do you think is missing from the South Korean beauty market that foreign brands could provide?

33

What concerns do you have about foreign beauty products?

34

If a German beauty brand entered the South Korean market, what strategy would make you interested in trying their products?

Thank you for your time and insights! 


35

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