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Feeling Lost and the connection with Blumarine

Thank you so much for your time! I truly appreciate it. For my AMFI graduation project I am researching the feeling of ‘lostness’ in a film for Blumarine. Feel free to answer these questions as elaborately as you’d like.


This survey is for academic purposes only and is fully anonymous.


Isa 

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Feeling Lost and the connection with Blumarine
1

How old are you?

Select one answer
2

Do you ever feel lost in your life?

If not, skip to question 9.
3

How would you describe your feeling of ‘being lost’ in your own words?

4

What do you think causes these feelings?

5

What are the moments this emotion creeps in? Can you give an example of a moment that you felt this way? Or is it a constant?

6

Do you feel as if you can give in to this emotion? Is there truly space in your life for it? Within yourself, your friend group, your family, school, work, society as a whole?

7

When you feel this way, what do you find yourself desiring most-something you wish on the other side of the coin?

8

What would be a solution for these feelings? Do you think resolving it yourself is necessary?

9

Are you familiar with the fashion brand Blumarine?

Select one or more answers
10

What comes to mind first when you think of the brand Blumarine?

11

Have you stopped engaging with Blumarine at some point?

Select one or more answers
12

If yes, why did you lose interest in Blumarine?

13

Blumarine aims to represent the modern woman in all their complexities-to show chaos and glamour co-exist—do you feel seen by this? Do you think the brand gets this message across?

Or is there maybe another brand that resonates with you on this topic?
14

What does ‘glamour’ mean to you today? Does it differ from what you see online?

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