.

Starbucks Brand Audit

This is a survey for a brand audit about Starbucks. All questions are based on Starbucks and your thoughts about the brand.

Säkrad
1

Products of Starbucks provide me with security

1 = Definitely not agree 7 = Totally agree
2

I am confident in the quality of products of Starbucks

1 = Definitely not agree 7 = Totally agree
3

Purchasing products of Starbucks is a guarantee

1 = Definitely not agree 7 = Totally agree
4

Starbucks is sincere with its’ consumers

1 = Definitely not agree 7 = Totally agree
5

Starbucks is honest with its’ clients

1 = Definitely not agree 7 = Totally agree
6

Starbucks show an interest in its’ clients

1 = Definitely not agree 7 = Totally agree
7

I feel that Starbucks continuously seeks to improve its’ responses to consumer needs

1 = Definitely not agree 7 = Totally agree
8

Starbucks is very linked to the manner in which I perceive myself

1 = Definitely not agree 7 = Totally agree
9

It is important for my image to consume products from Starbucks

1 = Definitely not agree 7 = Totally agree
10

Starbucks reflects who I am

1 = Definitely not agree 7 = Totally agree
11

Starbucks is an important part of my image (I'm a "Starbucks user"

1 = Definitely not agree 7 = Totally agree
12

I have a pretty strong connection with Starbucks

1 = Definitely not agree 7 = Totally agree
13

Being a client of Starbucks gives the impression that I share the same ideas as its’ other clients

1 = Definitely not agree 7 = Totally agree
14

Being a client of Starbucks gives the impression that I share the same values as its’ other clients

1 = Definitely not agree 7 = Totally agree
15

Being a client of Starbucks gives the impression of having the same style as its’ other clients

1 = Definitely not agree 7 = Totally agree
16

Clients like me are numerous

1 = Definitely not agree 7 = Totally agree
17

I feel very similar to the typical client of Starbucks

1 = Definitely not agree 7 = Totally agree
18

I have alto of affection for Starbucks

1 = Definitely not agree 7 = Totally agree
19

Purchasing Starbucks provides me great pleasure and joy

1 = Definitely not agree 7 = Totally agree
20

I find comfort in purchasing or possessing Starbucks

1 = Definitely not agree 7 = Totally agree
21

I am very linked to Starbucks

1 = Definitely not agree 7 = Totally agree
22

I am very attracted by Starbucks

1 = Definitely not agree 7 = Totally agree
background