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AL MAHMOOD PEARL HERITAGE STORY | A questionnaire to deepen your vision and understand where you want to take your brand and story | Art Direction by 1503 Studio Interior & Retail Experience Design by Sara Ricciardi Studio

Dear all,

We’re thrilled to begin this journey of redefining your brand’s presence through a unique and meaningful stand design.

Our aim is to create a space that reflects your values, showcases your vision, and speaks the language in line with the artistic direction identified.

To guide this creative direction applied to the stand fair, we kindly ask you to complete a brief questionnaire.

Your responses will be essential in helping us shape the narrative and visual universe that will guide the design of your new stand at Jewelry Arabia 2025 - a space that doesn’t just display, but tells your story, your heritage, your identity.

Protetto
Survio
Al Mahmood Pearl | Brand Storytelling & Fair Experience
1

What are some adjectives you find evocative and powerful for your brand?

2

Why should I choose your pearls and your products over those of other brands?

Why should a customer choose Al Mahmood Pearls instead of a competitor?
3

Who is the target that buys from your brand? Who are your customers - do you have an age breakdown and a clear reference target?

4

Would you like to grow your customer community?

5

Do you offer a customer care experience?

6

Is the fair intended for B2B or B2C meetings - and what do you aim to achieve at the fair?

7

What is the story your brand wants to tell to its costumers through this stand?

8

Do you feel more inclined to express your heritage through language, materials, and style - or would you like to innovate your visual narrative?

Would you like to make your identity feel more contemporary?
9

Is it possible to modify the exhibition layout of your pieces?

Can we explore the idea of reimagining your interior design? Assuming we keep the core structure intact, could we integrate drawings and additions to your current stand?
10

Are you satisfied with your current display units?

11

Would you prefer to create an entirely new stand to use in the years ahead, or should we work on integrating a series of enhancements into the existing one?

12

How many new product or collection launches are you planning for the upcoming November fair?

13

Who is your general contractor for building the stand?

Could we be in direct contact with them regarding the construction and materials?
14

Who are your most respected competitors - those you consider competent, skilled, and strong in communication?

15

From your past experience at the Jewelry Arabia Fair, what difficulties did you face in terms of visitor flow?

16

Could you provide us with a complete map of the fair and your stand’s location, so we can analyze the flow of visitors towards your space?

Are there specific areas you'd like to enhance - any challenges you’d like to share or areas you wish to strengthen?
17

How would you categorize the types of jewelry you will be showcasing?

Do you divide them into collections - and approximately how many pieces will you exhibit? Are there any exclusive pieces or collections you would like to spotlight within the space?
18

What type of displays do your pieces require?

Do they all need secured display cases - and if so, what kind (locked, illuminated, modular, etc.)?
19

Are you considering integrating technology into your stand or retail experience?

For example, dynamic video walls that can unify and elevate your brand identity? Things like interactive customer experiences and multimedia content (videos, touchscreens, lighting effects)?
20

Are there any specific lighting needs for your jewelry - such as color temperature or precise spotlighting?

21

In what moments or areas of the stand will clients be able to touch or try on the jewelry?

How has this tactile experience been designed or choreographed in your spaces so far?
22

What makes the High Jewelry Room special and exclusive?

How is it currently integrated into the space - is it an open environment or a private, enclosed area?
23

Thank you for your time!

We invite you to share any additional considerations or specifications you feel are important to our partnership.