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Predictive Intelligence Assessment

Welcome!

This tool leads you through 50 specially selected questions. All questions marked with a asterisk are mandatory. Based on these questions you will be able to understand the potential for Predictive Intelligence (PI) but also the as-is status/as-is situaton in your organization. If you want to get your personalized individual evaluation and the benchmarking with the industry, please kindly provide your eMail address at the end of the questionnaire.

The tool is based on Seebacher ´s PI Maturity Modell that is described in the book with the same title with Springer Publishing in Q1/2021 in German and Englisch language. More infos at www.uweseebacher.org.

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1

How many industries is your business covering?

Select one answer
2

In how many continents are you active?

Select one answer
3

In how many countries are you active?

Select one answer
4

How many products/solutions does your business have?

Product here is understood as for example types, models or series such as the models of a car manufacturer.
5

How many production sites does your business have?

Select one answer
6

Please estimate the avarage percentage of fraudulent transactions from customers.

Select one answer
7

How is your current organizational set-up in regard to Marketing, Product Mgt./Mark., Bus. Dev. and Sales?

Select one answer
8

Which kind of marketing strategy does your company execute?

Select one answer
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9

Do you use value chains to analyze, adapt, develop, monitor, plan and structure your industry-specific offerings?

Select one answer
10

In your company, do you have properly researched, consistent and valid documented value chains for each industry or segment you are doing business with?

Select one answer
11

How are these value chain documents being developed?

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12

How are these value chain documents being updated?

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13

How often are these value-chain documents being updated?

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14

Who is responsible for the value-chain work?

Select one answer
15

Who is engaged in the value chain updating process?

Select one answer
16

Which (kind of) data do you use for the value chain work?

Select one answer
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17

What % in regard to marketing budget is allocated for Market/Business Intelligence (MI/BI)?

Select one answer
18

How often are you providing updates to your organization through a MI/BI newsletter?

Select one answer
19

How many external reports, researches, studies, etc. are you annually buying?

Select one answer
20

How much are you on average paying per external report (in EUR)?

Select one answer
21

How many external data, information, news/newsletter and information service providers are you contracting currently?

Select one answer
22

How much in total per year are you approximately spending on these services (in EUR)?

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23

Which department´s budget is used to finance these external services?

Select one answer
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24

Is the topic of Market/Business Intelligence (MI/BI) located in the marketing team/department?

Select one answer
25

If NO, where is the topic of MI/BI located?

Select one answer
26

If YES, how often is somebody from the Sales team requesting support in the area of MI/BI?

Select one answer
27

If YES, are MI/BI data and information 24/7 online interactively accessible and available for relevant sales people?

Select one answer
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28

Is the topic of strategy located in the marketing team/department?

Select one answer
29

If NO, which department is responsible for the strategy?

Select one answer
30

If YES, how often is somebody from the Sales team requesting support in the area of strategy?

Select one answer
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31

Is the topic of business development located in the marketing team/department?

Select one answer
32

If NO, which department is responsible for business development?

Select one answer
33

If YES, how often is somebody from the sales team requesting support in the area of business development?

Select one answer
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34

Does your organization provide a 24/7 organzation-wide intranet or similar source?

Select one answer
35

Does your organization provide an organzation-wide CRM?

Select one answer
36

Does your organization provide an organzation-wide Enterprise Resource Planning (ERP) system?

Select one answer
37

Does your organization provide an organzation-wide BI-tool such as PowerBI or anything similar from other suppliers?

Select one answer
38

Does your organization dispose of an 24/7 organization-wide accessible marketing automation solution?

Select one answer
39

Does your organization dispose of an 24/7 organization-wide accessible lead scanning solution?

Select one answer
40

Does your organization dispose of an 24/7 organization-wide accessible configure-price-quote (CPQ) solution?

Select one answer
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41

What kind of managers are available in your organization?

Select one answer in each row
42

On which level is the SVP/Director Marketing/CMO in relation to the Board positioned?

Select one answer
43

On which level is the Head of Marketing in relation to the Board positioned?

Select one answer
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44

What was the total turnover of your company in the last year?

Select one answer.
45

Which yearly amount of budget (in €) is provided for BI initiatives?

Select one answer. Expenditure for IT infrastructure and tools (database management systems, visualization tools), acquisition of external data and reports, etc.
46

How long has your organization been using business intelligence tools / techniques to improve its performance?

Select one answer
47

How was your company performing last year if compared to the overall market performance?

Select one answer. Growth in order intake compared to relevant market growth.
48

Rank the following analytical applications regarding their relative importance for your company.

Change the order according to your preference (1. - most important, last - least important)
49

Please rate the following statement with regard to your own organization.

Allocate 100 points
Business intelligence (BI) initiatives have helped to identify key customers and their characteristics.
0
0
100
BI initiatives have lead to a decreasing amount of fraudulent transactions.
0
0
100
BI initiatives have increased the ability to make faster and appropriate decisions on all managerial levels.
0
0
100
BI initiatives have lead to a clear overview on the relevant market and competitors.
0
0
100
BI initiatives have made it possible to identify new market opportunities for business development.
0
0
100
BI initiatives have made it possible to identify existing customers which might be at risk of changing to a competitor for future purchases.
0
0
100
BI initiatives have enabled our company to forecast potential machine failure within our production facilities (predictive maintenance).
0
0
100
BI initiatives have lead to optimize sales channels and campaign management.
0
0
100
BI initiatives have enabled an organization-wide self-service tool for retrieving relevant data (like market information, internal performance, etc.).
0
0
100
BI efforts have lead to product or service improvements/innovations tailored to customers needs.
0
0
100
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50

YES, please send an individual evaluation free of charge to the eMail address indicated below:

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