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Sportpesa

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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Sportpesa 2019-2020 crisis on Tax
1

What is your age?

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2

What is your Gender?

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3

What is your relationship with Sportpesa?

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4

Were you aware of the 2019-2020 conflict between Spoertpesa and the Government?

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5

How did you become aware of the conflict?

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6

How did the conflict affect your perception of SportPesa as a brand?

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7

How effective were SportPesa’s communication strategies during the crisis?

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8

Which communication channels used by SportPesa did you find most effective?

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9

In your opinion, what could SportPesa have done differently to manage the situation better?

10

How important do you think it is for companies like SportPesa to maintain transparency with the public during a crisis?

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11

If given a chance, would you support the return of SportPesa as a major sponsor of sports in Kenya?

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12

How do you think SportPesa’s involvement in sports sponsorships has impacted the development of sports in Kenya?

13

Do you believe the leadership could have done more to prevent or resolve the crisis?

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14

What recommendations do you have for improving SportPesa’s crisis management?

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